Hasura Brand Assets
Download official Hasura logos, brand guidelines, virtual backgrounds, illustrations, and avatars!
Hasura Logo
The name Hasura comes from a portmanteau of Asura, the Sanskrit word for demon, and Haskell. Asura refers to daemons, or computer programs that run as background processes. Haskell is the functional programming language we used to build Hasura in, and is Hasura’s one true love.
The Hasura logo is the central visual cue to identify Hasura and its official resources, publications, community projects, products, and integrations.
The primary Hasura logo is a combination mark that consists of the Hasura icon, and a wordmark. It is the preferred way to reference Hasura, allowing newcomers to associate our brand name with the icon. The Hasura logos are available in five color schemes: blue icon with dark wordmark, blue icon with light wordmark, full black, full white, & neutral.
The Hasura logo is the central visual cue to identify Hasura and its official resources, publications, community projects, products, and integrations.
The primary Hasura logo is a combination mark that consists of the Hasura icon, and a wordmark. It is the preferred way to reference Hasura, allowing newcomers to associate our brand name with the icon. The Hasura logos are available in five color schemes: blue icon with dark wordmark, blue icon with light wordmark, full black, full white, & neutral.
Hasura Logo Colours
The Hasura logo uses three primary colours- Hasure blue, grey-0 and grey-100. Furthermore, we have 3 secondary colours used in our logo variations - Black, white and grey-50
PRIMARY LOGO COLOURS
Hasura blue
HEX
1EB4D4
RGB
30 180 212
CMYK
86 15 0 17
Raven
HEX
1B2738
RGB
27 39 56
CMYK
52 30 0 78
Albatross
HEX
F8FCFF
RGB
248 252 255
CMYK
3 1 0 0
SECONDARY LOGO COLOURS
Thrush
HEX
000000
RGB
0 0 0
CMYK
0 0 0 100
Pelican
HEX
33BDDB
RGB
255 255 255
CMYK
0 0 0 0
Titmouse
HEX
909DA6
RGB
144 157 166
CMYK
13 5 0 35
Logo Guidelines
Scaling
Clear Space
Placement
Icon usage
Partnership Logo Lockup
Logo Misuse
Logo Lineage
Scaling
The Hasura logo should look good at all sizes. Use the following guidelines for the right scaling for small sizes.
The minimum size of the Hasura logo should be 80px width. If you need smaller, please use the Hasura icon.
The minimum size of the Hasura logo should be 80px width. If you need smaller, please use the Hasura icon.
Clear Space
Use the height of the H letter to define the vertical and horizontal indent.
Indentation around the icon should be at least the height of the “lamda” mark inside the Hasura icon
Indentation around the icon should be at least the height of the “lamda” mark inside the Hasura icon
Placement
Use the height of the H letter to define the vertical and horizontal indent.
Indentation around the icon should be at least the height of the “lamda” mark inside the Hasura icon
Indentation around the icon should be at least the height of the “lamda” mark inside the Hasura icon
Icon usage
The Hasura icon should only be used in cases where a company icon or avatar is required (traditionally constrained to a perfect square or circle). In all other cases, use the logo.
Partnership Logo Lockup
The Hasura logo and the partner logo should always be placed horizontally and divided by a vertical line. For best contrast, use the lighter or darker versions depending on the background.
Important: The “Swiggy” logo is only provided as a placeholder logo.
Important: The “Swiggy” logo is only provided as a placeholder logo.
Logo Misuse
Do not crop the logo
Do not type out HASURA in any other font.
Do not change the size and position of the icon and wordmark.
Do not outline or create a line around the logo.
Do not use the wordmark without the icon.
Do not use colour combinations with insufficient contrast.
Do not use drop shadows or any other effects
Do not use the logo on top of complex backgrounds
Do not distort the logo.
Do not add your own taglines or mottos.
Do not add supplimentary text without serious consideration.
Do not use gradients
Logo Lineage
The Hasura logo transformed through the years as the business it represents grew. The following timeline illustrates its journey.
Virtual Backgrounds
We have a collection of virtual backgrounds for you to choose from. We keep updating them for any events we’re hosting, and we’d love to see you in them.
Download all backgrounds
Download all backgrounds
Hasura Illustrations
We have illustrations representing some of the qualities Hasura possesses.
