2 reasons why Slack can't contain the "company brain"
There are two simple reasons why Slack has not become, and will not become, the
company brain.
1. Slack captures mostly coordination, not execution
2. Slack is built for messaging, not prompting
Slack's purpose is primarily to route attention. It helps people ask questions,
share updates, escalate issues, and coordinate meetings.
A company brain's primary purpose is to do work. Slack rarely captures the
knowledge of how to work, and even in the rare cases it does, it does so by
accident.
